It's a nice natural rose color.Now you can hydrate your lips and get a lasting soft color naturally! This nourishing blend of exotic oils, natural waxes, vitamins and plant extracts create the perfect moisturizing formula. The sleek lipstick has superior color payoff, glides easily onto lips, and is long wearing. Lips stay perfectly hydrated and soft throughout the day for no fuss, lip loving happiness. All our mineral makeup are mineral-based with no parabens, no preservatives and no chemical dyes.